For Stellantis to offer an integrated post-purchase experience, it needed to build an ecosystem. Regardless of the channel, the customer needed to have the same experience: one that generates trust and autonomy through a unified and personalized offering of services.
The idea of the Fiat app was born: an extremely personalized way for the car owner to interact with the brand on matters related to his car, from referencing the Owner’s Manual to scheduling service visits and more.
Using affirmative language and fully contextualized content, the app allows a user journey with an unparalleled level of customization, made entirely available by native Android and iOS components backed by CMS diagramming and curation features – all in sync with content on other channels to provide a seamless experience.
